SEO - FAQ: Frequently Asked Questions
This page is dedicated to answering questions that have been forwarded to us most frequently. In case you don't find the answer that you are looking for, please do contact us by using the Quick Enquiry Form on the right hand side. We look forward to hearing from you.
It depends on many factors how long it takes to get the optimized website on the first page of Google. The age of the homepage is an influential factor, namely, how long the domain has existed in Google.
Generally speaking, a homepage that has been in use and existence for years is placed onto the first page faster by Google for optimization than a brand new or a few months old webpage.
The competitiveness of keywords is also an important factor. In case of a strong competition, the homepages related to the keywords are well-built, rich in related texts and have numerous optimized sub-pages. Therefore, the homepage that aims to be on the first page by optimization also has to be rich in text content and powerful in terms of the structure of the website (practically, it means that more than one sub-page has to be related to the keywords, which could be optimized). In the case of a strong keyword competition longer time may be required to get to the first page.
The text and the structure of a homepage are relevant factors. It's impossible to achieve permanent and good results with a text of only a few sentences. Google mainly analyses and evaluates the text content of the visible part of a homepage. It also analyses if the given keywords are in an appropriate proportion with the sub-page in question (we adjust it during optimization). So far our fastest achievement in getting a homepage to the first page of Google was a week after the completion of a website. However, in general it takes 1-1.5 months to get a homepage to the first page of Google by the given keywords. In case of a young website or a strong keyword competition, the time required can be a few more months, though.
The process of optimization consists of two parts: our one-off job, from signing a contract to completing an optimized construction, is approximately 3-4 weeks. It is only achieved if the papers waiting for the client's approval are returned to us within 1-3 days. The second stage is about continuous optimization, when our main duty is to maintain and improve the already achieved results. (The newly arrived homepages and the optimization of other websites keep Google's system going. Therefore, keeping the position of a page is just as much work as getting it there, as our goal is not to let the newly arrived competitors supplant our client's website from the first page.)
The design and appearance of a homepage aren't usually affected by the optimization. In most cases it's the text that shows visible changes as we implement the given keywords into it in accordance with the appropriate proportion set by Google (this is text optimization). In some cases the modification of certain parts of a homepage is required indeed, but it always has to be discussed with and approved by the client.
Google constantly receives new homepages and the website owners continuously optimize their pages too. It keeps Google going (along with other factors), and the pages that Google finds worthy will win the competition for the top ten positions. It constantly analyses and evaluates the registered homepages within its system. If it detects a website which is maintained and developed on a regular basis, it will keep that website on its first page. Don't forget: Google's aim is to offer the most relevant page for the keywords of its users, who will then surely return again and again. With our continuous work we have to prove that our client's homepage is worthy to stay on the first page of Google.
Apart from this, we also regularly analyse whether the typical keywords used by visitors have changed throughout the time. We lean on built-in statistics in this respect. Therefore, we always optimize the homepage to keywords that are used by most visitors, and this is how we make your page more visible for potential new customers.
It depends on the service package. We work on 1-2 keywords per sub-page, which usually bring a few more into the category. We optimize different number of sub-pages in different packages; more information on this can be found at the section of Packages.
And register our website to different catalogues? Yes, it is part of the optimization to improve the quality of the already existing links and look for more incoming ones in a way that most efficiently helps the achievement of the optimization's results.
Yes. Having achieved the necessary results of SEO, it's enough to use Adwords for limited-time-offers only. By SEO, we target keywords and visitors that search for the main profile of the company - or in other words the vast "majority". This way, even working with low budget can attract a large number of new visitors to the homepage.
Before or after the completion of the homepage? It's recommended to contact a company offering optimization before a homepage is finished. They can give a kind of aspect and principle to the preparation of a homepage that may make it searchengine-friendly upon completion. Accordingly, the website will be easier to generate results, making it effortless for itself to achieve its target, which is getting to the first page of Google.
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